Environmental Protection

SUSTAINABLE DEVELOPMENT GOALS
We are committed to achieve the UN Agenda 2030 Sustainable Development Goals.
DISCOVER OUR SUSTAINABILITY ACTIONS
MADISON AVENUE BIO BASED FRAMES
It is made from the oil of castor beans grown in the Gujarat region of India. The beans are crushed to produce castor oil. The oil is further refined during several steps to produce the primary bio-based raw material in the polymer. The frame represents a milestone for Rudy Project’s ride to sustainability. This material is BPA Free and has the highest bio content and broadest range in the marketplace.


MADISON AVENUE BIO BASED FRAMES
The frame is a high performance sustainable and bio-based polymer of 100% renewable origin. Its key properties are lightness, chemical and fatigue resistance, flexibility and easy processability which make this material extremely durable, shock and weather resistant and perfectly suitable for sports use.

Recyclable Materials
All Madison Avenue Glasses products are made with recycled materials and are extremely durable. Our state-of-the-art materials extend the life of our products, and the products are the perfect solution to our throwaway culture.

BIODEGRADABLE EYEWEAR
Madison Avenue Glasses launches a new line of bio-based glasses offer- ing a more eco-friendly alternative, with their reduction in the use of non sustainable plastics. The frames are manu- factured with 45% naturally based materials, which lowers the use of fossil materials and carbon emissions.